01
Promise Big.
There is no reason to begin with a modest claim when a tremendous one is available.
Meet Dozy
The Bird
Behind The
Tacos.
Founder. Negotiator. Frequent reconsiderer. Dozy has never met a firm position he couldn’t revisit.
A Simple
Idea.
Dozy built this place on a simple principle: make big promises, serve better tacos, and always leave yourself room to change course.
He is hands-on with the menu, deeply involved in quality control, and prepared to revisit any decision that seemed final five minutes ago.
The result is Dozy Don’s: a delivery-only taco operation built around a tight menu, a few questionable decisions, and the belief that dinner should be considerably more reliable than the people talking about it.
The Dozy Doctrine
Core
Principles.
These positions are strongly held and may be revised at any time.
02
Deliver Tacos.
Rhetoric has its place. Dinner has a deadline.
03
Keep Your Options Open.
Flexibility is not retreat. It is a highly sophisticated negotiating position.
Chickens Out.
Always.
Fortunately, the tacos still show up.